INSTAGRAM FEED PRODUK “DRAWGO-ON” SKETCHBOOK

Abstract

Current technological developments have advanced so rapidly. The author in this article discusses Instagram, visual identity, and its design in this era of rapid technological progress. The function of Instagram itself is important in the business world, so if a business has a good visual identity design, it can maintain the loyalty of its customers. The author uses a case study approach and the data collection technique uses data analysis/combination in this design. And produced 3 important things in this design, namely color tone, visuals and content which will be explained in more detail below.