KARAKTER PUNAKAWAN SEBAGAI STICKER CHAT INSTANT MESSAGING UNTUK GENERASI POST-MILLENIAL DALAM KAMPANYE PENANGGULANGAN COVID-19 DI SURAKARTA

Abstract

Punakawan, a wayang purwa character whose appearance is always awaited because of his humor in conveying moral messages and social issues that are hotly discussed by the community. They are present as a communication medium for messages to follow trends, adaptive to situations and conditions, as well as communicative, so that they are easily accepted by the audience. From connoisseurs pakeliran sepuh to the Post-Millennial generation who are enthusiasts of social media. This design study is a way of optimizing the achievement of the Covid-19 pandemic response campaign message in Surakarta, which is applied to social media in the form of digital stickers on an instant messaging platform, for the Post-Millennial generation group in Surakarta. Punakawan as a  visual communication strategy with cultural insights in the midst of a pandemic situation, is adjusted to post- millennial visual references, so that messages are easy to remember, effective, and well conveyed.

This design study will design instant messaging chat stickers for the millennial generation as a campaign for handling Covid-19 in the city of Surakarta, so that qualitative ethnographic methods are carried out, with the stages of gathering information in the city of Surakarta aimed at the post- millennial generation group in the form of observation, interviews, and problem identification. The planning stage by determining the main ideas through analysis, integration, abstraction, using a visual rhetorical approach, synthesis and selection stages, then the following realization of prototype trials, and implementation of digital stickers on communication technology 4.0 on Google Paly Store as monetizing.